Custom Printed T-Shirts Business Plan
Imagine the ability to create a totally custom shirt. You choose the material and style of the shirt, and then the image or graphic you want on the front and/or back. This is the ultimate form of expression. There are no limits to what you can communicate. Some people might show their fanaticism for a particular sports team, others a musician. Or you might have a social message or cause on your shirt. Whatever you may decide, you can print any image on your shirt.
Your T-Shirt! is an exciting new business that allows people to custom design a shirt (specifically the design on the front or back) any way
that they would like. By intelligently leveraging cutting edge technology, Your T-Shirt! will harness the power of computer sublimation to allow custom shirt printing in production runs as small as one unit.
Your T-Shirt! has segmented the market into two groups, organized by the type of product that they purchase. The first group is customers that desire an already created graphic image to be placed on the their shirt. The second group are those that prefer custom artwork to be placed on their shirt. Your T-Shirt! has decided to divide the market by the products that they purchase because it offers an intuitive, easy method of targeting the two different groups. An additional reason for segmenting the market based on the two products is because the demographics for the buyers of the two products are distinct enough to group them separately.
Your T-Shirt! has identified three competitors.
- Factory shops — This local competitor specializes in leftovers from textile mills. They require a minimum order of 10 with a 2-3 week lead time. These shops only uses pre-existing designs for their customer and for new design you must use your artist.
- Local Brands — This local retailer is geared toward organizations or teams with production runs of 20 or more. They do fairly good work but are rigid regarding custom work.
- E- Commerce — These are Internet-based retailers
Growing population need clothing and urbanization push for the T- shirts. You can offer customers the best product at the best price. Customer’s expectations should always be exceeded through daily design and cost effectiveness
You can grow your business to start making a modest profit in year 2. Your name will become synonymous with high quality fashion forward T-Shirts. Everyone will come to you when they want to wear something custom made. Election year can put you in profitability from the day 1.
You will be getting a total of $800. Machine will be contributing $542 with shipping and every thing of only. . We will make a small profit starting year 1 and will consider taking on more staff by year 2 or 3 after taking off completely.
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