FMCG – Supply Chain Need an Accelerated Performance Introduction: We reached that stage, the habits cultivated for the COVID era are likely to stay for a longer time. One of them is the dependence on digital for everyday needs from shopping to banking, entertainment, and even education. One sector that may ultimately face disruptive effects due to the new normal is FMCG […]

Catch Up Pakistan – Direct to Consumer (D2C) is the Future

D2C Retail Model

Understanding D2C brands and businesses D2C is a retail model where brands sell directly to customers through an online store. Brands use in-house or rental fleets to directly ship their products at the customer’s doorstep. Unlike D2C brands, traditional brands reach customers through distributors and wholesalers. The Secret Sauce D2C companies seemed to have cracked […]

Walmart Plus – Expect in Pakistan?


Walmart helps people around the world save money and live better – anytime and anywhere – in retail stores, online, and through their mobile devices. Each week, over 265 million customers and members visit approximately 11,500 stores under 56 banners in 27 countries and eCommerce websites What Walmart Meant: Customers across the USA can sign […]

Circular Economy of Pakistan – Where it will go

With the fashion industry being subjected to criticism due to its environmentally harmful practices in the world, retailers have responded swiftly by introducing a new era of ’fashion re-commerce.

How Do Retailers offer Low Prices

Every Day Low Prices

Everyday Low Price (EDLP) is a pricing strategy used by retailers which promises customers the lowest prices in their store without having to use a coupon, wait for a sales event, or take any other actions to get a reasonable price on the items they purchase – The question is how can they do this?

Retailing – Landscape in Pakistan

Pakistani Bakery

 Developing urbanization, increase in the youth middle-class consumers & Improvement of per-capita income giving boost to retail industry in the country. The presentation focused on Bakery retail planning & execution part. Please review the full article in the link.